Key Insight
Client
Bulls Masters
Website
Improvement
+55.7% site audit improvement
Organic Search
15% increase in traffic from organic search
Community Funding
$785K raised and invested into the community
The Challenge
Create a new public website with an easy-to-use content management system (CMS) that is easy to navigate, brings imagery and video to the forefront, drives interest in upcoming events and embraces Bulls Masters community values.
Main pain points
- Confusing navigation and information architecture
- Outdated and non-responsive design
- Difficult content management system
- Content poorly optimised for searches
The Solution
Bulls Masters has engaged IONYX to assist with the design and development of a new public website that is tightly integrated with social media to increase audience engagement.
- Simplifying the information architecture utilising UX best practice
- Improving navigation paths to make it easier for visitors to locate relevant content
- Creating a fully mobile responsive design
- Ensuring accessibility, cohesion and consistency across all pages of the site
- Building on an easy-to-use WordPress CMS platform
Embracing community values
Designed to highlight the people, stories and events that are the foundations of the Bulls Masters community.
Strengthening the Bulls Masters network
Our solution is bringing the Bulls Masters into the modern day. The platform will become the first port of call for members of the community looking to keep their finger on the pulse across the activities and successes of the group. The website has been designed with these activities front of mind.
- Image galleries
- Community news and events updates
- Video channel
- Milestone timeline, members list and contact forms
The Results
The Bulls Masters redesign project launched in November 2021. In the first week post-launch, the new site was already boasting a +55.7% site score improvement and earning +15% increase in traffic from organic search.
